Sunday, February 26, 2012

Day 6

NOTES
John Ruskin, born 1819
philosophical leader of Arts and Crafts Movement
-Beginning of socialism
Idea that things are valuable because they are beautiful
Idea that a cathedral is a perfect building since it is created with multiple ideas harmonizing as one
“Topsy” William Morris
many of designs called medieval
lived with beauty=value idea
felt mass produced items weren’t as good as handmade ones
was a socialist
most known for his pattern work
was involved in book arts
would do every step in the process
create his own typeface
Audry Beardshy - art nouveau
the playboy of the art world
very influenced by Morris
felt industrialization had lots of problems but they aren’t all bad and that they should just fix it
Japanese print design influenced
Alphonse Mocha
first job doing liotgraphy
sets in motion what was later called art nouveau
listyal modern later called art nouveau
Characteristics
whiplash pieces of hair
tile work
trump-loy play with depth
flat abstract background
something playing with spacial relationship
an element of something exotic
People loved pattern
Forms go from trying to be realistic to more abstract
art nouveau slow to catch on in the US
Will Bradly - First art nouveau designer of the US
used abstract simple form
had wood cut from influenced
notice in art how he gets very full of himself
Advertising development
Jugendstil means youth style - art nouveau in german
Scotland - Glasgo school
Main four:
Margret McDonald
Francis McDonald
Herbert McNair
Charles Rina Macintosh 
Margret marries Charles 
Francis marries Herbert
Their style:
geometric
curverlinerar elements
rectilinear structure
floral decoration
symbolism
stylized forms
sessionstil - art nouveau of Australia
Klint and Moser 
ver sacrum (magazine)
Thoughts
Last week was a quiz so we jumped right into the next topic. It’s a little odd talking about the major people more that the stuff going on, but what ever. In the beginning of class we watch a video about William Morris that ended up being nearly an hour long. I found it to be okay. It was more entertaining than the other movies we have seen, but it still put some people to sleep.
Like I said, we started to concentrate on major people now which is move like the history classes that I’ve had in the past. It is still nothing like the Art History class I had at my last college, but I never expected it to.
At the end of class the teacher said that maybe we should hold class over spring break since we have so much to cover. Some people were actually agreeing, but there was no way I would agree, even in jest. Forget the fact that I won’t even be in the country for break, I’m still not enthralled with the subject.
Over all the day was okay. We talked briefly about with next step in the project and also got our test sheets back. I was annoyed because I only got one question wrong but I can’t complain too much since I did better than many. I was glad when class was over though, and thrilled it ended a few minutes early, since towards the end I started to get really sick. I was still able to take my notes fine, but I became completely miserable.
Questions
If there are any documentaries on the subjects we are learning by Discovery, the History Channel, or National Geographic could we watch those in class instead? They are made to be more interesting and might have more people paying attention.

Wednesday, February 8, 2012

Day 5

Notes
Take quiz #2
For the test . . .
Be able to identify:
Cave paintings
cruciform
Greek writing
Roman writing
Be able to identify difference between:
Capitalis Quadrata
Capitails Rustica
Caroline Minisquals
Book of Kells
Ars Memorandi is an example of block printing and uses textura, black letter, and gothic which is all the same thing.
letter of Indulgence is early example of printing.
ligatures-2 letter forms cast together
fleurons-cast decorative elements popular in Rococo period
Steven Daye published Psalms in colonies in 1640
used 2,304 grid units to create the Transitional type
Romain du Roi type identified by the spur on the ‘l’
Rococo lead to copper plating engraving
Bodoni = modern type
Atuskin is a wood-type type
early ads were conservative
Victorian era has a confusing look
allegory - using a picture to represent something else
trump loy effect - 2D looking 3D
lots of expositions at the time
lots of promotion for theater and leisure activities at the time
chromolithograph leads to printing on metal
product packaging takes relationship with shopkeeper away and replaces it with the relationship one has with the brand
society starts getting manipulated with printed materials
signage would be plastered on any surface
things go from trying to look naturalistic to graphic
Victorian age makes first toy book-a book meant to simply entertain children
influence starts t come from Japanese prints
Caldecott - child illustrator
Greenway - child illustrator (uses lots of white space)
Thomas Nast - political cartoonist 
Heinz first to have such a large lit sign
Heinz first to realize employes promote sales
-hired young women
-had them work in display windows
-provided decent living environment
-provided clothing stores for uniforms
Thoughts
The first thing we did was take our second quiz for the semester, though it was delayed because a lot of people were having problems getting on to Jupiter grades to go to the site our quiz was on. The quiz went well - 33 questions and getting 20 right got you a 100 since only 20 were being graded. There was an issue with the quiz, in that, the answers for on of the questions was put in wrong so it marked 3/5 of it wrong. It caused a lot of grief since no one understood at first.
Then we started to review for the test we will be having next week and spent until almost 9 o’clock reviewing everything we have covered so far. We then had a short lecture on some additional materials so we can be done with this unit after the test.
To finish it off we had the project for the class explained to us for the first time, though truth be told there wasn’t much to explain since you can do practically anything you want. My team and I decided that the next time we meet we will each have present several ideas to the group and choose our topic from there.
Questions
I only have one question really, though it’s probably just a miss understanding. Why, if the Heinz factory was saw was located in NYC, did the sign say ‘Atlantic City?’