Day 5

Notes

Take quiz #2

For the test . . .

Be able to identify:

Cave paintings

cruciform

Greek writing

Roman writing

Be able to identify difference between:

Capitalis Quadrata

Capitails Rustica

Caroline Minisquals

Book of Kells

Ars Memorandi is an example of block printing and uses textura, black letter, and gothic which is all the same thing.

letter of Indulgence is early example of printing.

ligatures-2 letter forms cast together

fleurons-cast decorative elements popular in Rococo period

Steven Daye published Psalms in colonies in 1640

used 2,304 grid units to create the Transitional type

Romain du Roi type identified by the spur on the ‘l’

Rococo lead to copper plating engraving

Bodoni = modern type

Atuskin is a wood-type type

early ads were conservative

Victorian era has a confusing look

allegory - using a picture to represent something else

trump loy effect - 2D looking 3D

lots of expositions at the time

lots of promotion for theater and leisure activities at the time

chromolithograph leads to printing on metal

product packaging takes relationship with shopkeeper away and replaces it with the relationship one has with the brand

society starts getting manipulated with printed materials

signage would be plastered on any surface

things go from trying to look naturalistic to graphic

Victorian age makes first toy book-a book meant to simply entertain children

influence starts t come from Japanese prints

Caldecott - child illustrator

Greenway - child illustrator (uses lots of white space)

Thomas Nast - political cartoonist 

Heinz first to have such a large lit sign

Heinz first to realize employes promote sales

-hired young women

-had them work in display windows

-provided decent living environment

-provided clothing stores for uniforms

Thoughts

The first thing we did was take our second quiz for the semester, though it was delayed because a lot of people were having problems getting on to Jupiter grades to go to the site our quiz was on. The quiz went well - 33 questions and getting 20 right got you a 100 since only 20 were being graded. There was an issue with the quiz, in that, the answers for on of the questions was put in wrong so it marked 3/5 of it wrong. It caused a lot of grief since no one understood at first.

Then we started to review for the test we will be having next week and spent until almost 9 o’clock reviewing everything we have covered so far. We then had a short lecture on some additional materials so we can be done with this unit after the test.

To finish it off we had the project for the class explained to us for the first time, though truth be told there wasn’t much to explain since you can do practically anything you want. My team and I decided that the next time we meet we will each have present several ideas to the group and choose our topic from there.

Questions

I only have one question really, though it’s probably just a miss understanding. Why, if the Heinz factory was saw was located in NYC, did the sign say ‘Atlantic City?’